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We’re still in the process of picking ourselves up off the floor after witnessing firsthand the fact that a 16-year-old YouTuber can deliver us 3 times the traffic in a couple of days that some excellent traditional media coverage has over 5 months.

                                                                                   -Michael Fox, Co-Founder of Shoes of Prey 


In the wake of the London riots, the question on everyone's lips has been "What next?"

Although Facebook, Twitter and Linked In have managed to solidly embed themselves on an international scale, social media remains a largely unregulated field. Uncertainty surrounds the innumerous future possibilities but, if the Egyptian revolution and civil unrest in the UK are anything to go by, social media brings untold potential to the table.


(DRAFT)